Another important source of information was the Woodford Folk Festival Media Fact Sheet. Some stats from this document included...
13888m2 coverage with tents and venues
1,030,000m2 of land for festival village, camping & cars
2400 volunteers
25000 people per day can be accommodated in temporary village
47 venues (16 for Children’s festival, 11 arts workshop venues)
13 bars, 46 cafes, 160 stalls, doctor’s surgery, 2 general stores, internet cafe
95000 subtropical plants
434 distinct acts - over 2000 artists, performers, presenters
210 working days or 42 working weeks - programmed events run end to end
6.2 million litres of water over 6 days (closed loop water system)
117000 aggregate audience (2010/2011)
31% attendees from management/professional sectors
63% attendees have completed or are currently enrolled in post-secondary education
15% attendees have a post-graduate qualification
40% aged 18 to 29
20% aged 30 to 39,
20% aged 40 to 49
20% aged 50+
52% southeast qld attendees
13% intrastate attendees
32% interstate attendees
2.7% overseas attendees
70.4% repeat visitors
$15m economic impact
$10m festival cost
$220,000+ festival power bill
$0-$536 tickets (toddler-adult season pass at the gate)
programme aims to reflect broad demographic: Young party-goers, music lovers, families, community leaders, educators, students, entrepreneurs, artists, environmentalists, politicians, retired professionals
An interesting quote from WFF Festival Director Bill Hauritz also sheds light on who the people who are attending the festival "We love the hippies that come. It's just that the cheesecloth and Kombi van image of attendees is not accurate and never has been. Our audience is middle-class Australians and their sons and daughters" he says, reeling off the stats (http://www.couriermail.com.au/news/sunday-mail/bill-hauritz-the-wizard-of-woodford-folk-festival/story-e6frep2o-1225973208723).
From this point I decided to look at people in the future who could benefit from the Woodfordia site, the self-actualisation and the social connection that the festival currently offers. This led to a look at the most significant trends in population and how people will be living in the future...
Lone Person Households
“Humans are social animals, relationships are critical to our wellbeing. There are worrying signs that isolation and loneliness are increasing in Australia. Data shows that people’s friendships and neighbourhood connections have diminished over the past two decades. Our changing population means these trends could get worse. Already a quarter of Australian households consist of people living by themselves and this is the fastest growing household type. People living on their own are more likely to experience loneliness. Australia is an ageing society, and older people have a higher risk of isolation, as do other groups like sole parents and people with limited English” (Social Cities Report, Kelly 2012, 3).
Population Growth
"Queensland is projected to experience the largest percentage
increase in population between 30 June 2007 and 2056, more than doubling the
2007 population of 4.2 million to 8.7 million people by 2056. As a result
Queensland is projected to replace Victoria as Australia's second most populous
state in 2050."
Aging Population
"The age composition of Australia's population is projected to
change considerably as a result of population ageing. By 2056 there will be a
greater proportion of people aged 65 years and over than at 30 June 2007, and a
lower proportion of people aged under 15 years. In 2007 people aged 65 years
and over made up 13% of Australia's population. This proportion is projected to
increase to between 23% and 25% in 2056 (Series B and C respectively) and to
between 25% and 28% in 2101 (Series B and C). The proportion of people aged
under 15 years is projected to decrease from 19% in 2007 to between 15% and 18%
in 2056 (Series C and A respectively) and to between 14% and 17% in 2101
(Series C and A)."
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